Marketing Plan For a Property For Sale
What follows is a 16-week strategic marketing plan for a typical property for sale.
- Discuss market analysis and marketing plan.
- Prepare and sign Multiple Listing contract and Seller's Disclosure.
- Install 'For Sale' sign, with your permission.
- Photograph interior and/or exterior of property, or duplicate owner's photos.
- There are many benefits of making a real estate video listing of the property.
- Enter property in the Multiple Listing Service (MLS) and BostonRealty.com.
- Schedule Broker's Open House for all area agents, E-mail notice to agents.
- Prepare 4-color Home Feature sheet.
- Prepare Mortgage Qualification Information to be used at Open Houses.
- Enter Listing on the Internet
- Use social media to list the property
- Distribute feature sheet to all local offices.
- Fax or mail feature sheets to database of appropriate buyers.
- Prepare and mail 'Just Listed' postcards to neighbors and surrounding streets.
- Develop ad copy for the newspaper.
- Hold Public Open Houses.
- Arrange and/or accompany showings for all other agents.
- Review competitive market position.
- Follow up with agents and customers for feedback and report to Seller.
- Present to, and discuss with, Seller all offers on the property.
Real Estate Tips
How Tailored Real Estate Marketing Solves Apartment Selling Challenges
September 07, 2023How to sell an apartment in Boston using tailored real estate marketing strategies, including understanding the target market, creating buyer personas, using digital marketing…
Read More
Real Estate Tips
The Top 5 Mistakes Realtors Make When Advertising
August 22, 2023Discover common advertising pitfalls realtors face and savvy tips to enhance your property listings in the digital age. Make every ad count. Overlooking mobile optimization and neglecting…
Read More
Real Estate Tips
Effective Email Marketing Strategies for Real Estate Agents
July 15, 2023Discover 50 effective email marketing strategies for real estate agents, including building a targeted email list, personalizing content, providing valuable information…
Read More
Real Estate Tips
The Power of Billboards and OOH Advertising in Real Estate
May 17, 2023The future of billboard and OOH advertising in real estate is exciting. With the rise of programmatic technology, digital billboards, and DOOH advertising, the industry…
Read More
Real Estate Tips
How to Be a Better Real Estate Photographer: 5 Pro Tips
April 13, 2023Learn how to take better real estate photos with these 5 pro tips! From understanding client needs to editing techniques, capture the property's best features…
Read More
Real Estate Tips
Useful Tips for Building a Brand Identity Online
February 13, 2023Brand identity is how your company is presented to the public, including the visuals and copy you choose to use. That's your company's public persona. It also includes…
Read More
Real Estate Tips
Maximizing Success: Tips for Holding a Successful Open House for Brokers
February 04, 2023Holding an open house can be a great way for a broker to showcase a property, build relationships, and gather valuable information for future sales. Make a good impression…
Read More
Real Estate Tips
5 Things to Know About Out-of-Home Advertising
December 19, 2022Successful out-of-home advertising is a matter of planning, preparation, and careful consideration of your advertisements' visual elements. Simple, streamlined ads that…
Read More
Real Estate Tips
How Realtors Can Generate Leads Effectively in 2023
December 15, 2022Generating leads is one of the best ways to drive traffic to your company, which could lead to home sales. Get your name out there locally. Seek out local events that are looking for sponsors…
Read More
Real Estate Tips
4 Best Real Estate SEO Practices To Boost Success
November 02, 2022Most home buyers use search engines to find properties. This makes the Internet a critical channel for realtors to scale their business. SEO refers to the collection of…
Read More
Real Estate Tips
Why 3D Virtual Tours & 360 Tours Are Not The Same
October 19, 2022A 3D tour is a high-quality 3D model of a place that a viewer can not only see but also move within and interact with. The experience a viewer has is similar to actually…
Read More
Real Estate Tips
The Benefits Of Reading Online Reviews
August 03, 2022When you're looking for a new product or service, it's always a good idea to read online reviews. Reviews can give you an idea of what other people think of a particular business …
Read More
Real Estate Tips
3 Tips to Close Your Real Estate Deal In Charleston
July 16, 2022One of the biggest challenges people encounter is closing their real estate deals. Many real estate agents with training know how to deal with all the paperwork. However …
Read More
Real Estate Tips
Reasons Why You Need Real Estate Photo Editing Services
June 25, 2022A good-looking and high-quality property photo will help to draw more clients' attention. In contrast, a bad-looking picture can easily discourage a buyer's interest in your property.…
Read More
Real Estate Tips
For People to Find You, You Need These 6 Marketing Strategies
July 03, 2021As much as marketing has moved more into the online world, you cannot forget marketing in the real world. When planning to market your product, you need to think about your target…
Read More
Real Estate Tips
The Benefits Of Real Estate Video Listings When Selling
February 05, 2020Various media are utilized in property listings, including infographics, images, and video. Yet, none seems to match the effectiveness of video listings. You can read on some video marketing…
Read More
Real Estate Tips
Tips on How to NOT sell your home
Did you know that up to 1/3 of all real estate brokerages in the Boston area compensate buyer's agents less than traditional sub-agents. Why do they do this? Mostly out of ignorance. My experience working with Buyer Agents…
Read More