What follows is a 16-week strategic marketing plan for a typical property for sale.
How to sell an apartment in Boston using tailored real estate marketing strategies, including understanding the target market, creating buyer personas, using digital marketing…
Read More
Discover common advertising pitfalls realtors face and savvy tips to enhance your property listings in the digital age. Make every ad count. Overlooking mobile optimization and neglecting…
Read More
Discover 50 effective email marketing strategies for real estate agents, including building a targeted email list, personalizing content, providing valuable information…
Read More
The future of billboard and OOH advertising in real estate is exciting. With the rise of programmatic technology, digital billboards, and DOOH advertising, the industry…
Read More
Learn how to take better real estate photos with these 5 pro tips! From understanding client needs to editing techniques, capture the property's best features…
Read More
Brand identity is how your company is presented to the public, including the visuals and copy you choose to use. That's your company's public persona. It also includes…
Read More
Holding an open house can be a great way for a broker to showcase a property, build relationships, and gather valuable information for future sales. Make a good impression…
Read More
Successful out-of-home advertising is a matter of planning, preparation, and careful consideration of your advertisements' visual elements. Simple, streamlined ads that…
Read More
Generating leads is one of the best ways to drive traffic to your company, which could lead to home sales. Get your name out there locally. Seek out local events that are looking for sponsors…
Read More
Most home buyers use search engines to find properties. This makes the Internet a critical channel for realtors to scale their business. SEO refers to the collection of…
Read More
A 3D tour is a high-quality 3D model of a place that a viewer can not only see but also move within and interact with. The experience a viewer has is similar to actually…
Read More
When you're looking for a new product or service, it's always a good idea to read online reviews. Reviews can give you an idea of what other people think of a particular business …
Read More
One of the biggest challenges people encounter is closing their real estate deals. Many real estate agents with training know how to deal with all the paperwork. However …
Read More
A good-looking and high-quality property photo will help to draw more clients' attention. In contrast, a bad-looking picture can easily discourage a buyer's interest in your property.…
Read More
As much as marketing has moved more into the online world, you cannot forget marketing in the real world. When planning to market your product, you need to think about your target…
Read More
Various media are utilized in property listings, including infographics, images, and video. Yet, none seems to match the effectiveness of video listings. You can read on some video marketing…
Read More
Did you know that up to 1/3 of all real estate brokerages in the Boston area compensate buyer's agents less than traditional sub-agents. Why do they do this? Mostly out of ignorance. My experience working with Buyer Agents…
Read More