What follows is a 16-week strategic marketing plan for a typical property for sale.

• Discuss market analysis and marketing plan.
• Prepare and sign Multiple Listing contract and Seller's Disclosure.
• Install 'For Sale' sign, with your permission.
• Photograph interior and/or exterior of property, or duplicate owner's photos.
• There are many benefits of making a real estate video listing of the property.
• Enter property in the Multiple Listing Service (MLS) and BostonRealty.com.
• Schedule Broker's Open House for all area agents, E-mail notice to agents.
• Prepare 4-color Home Feature sheet.
• Prepare Mortgage Qualification Information to be used at Open Houses.
• Enter Listing on the Internet
• Use social media to list the property
• Distribute feature sheet to all local offices (@500 agents).
• Fax or mail feature sheets to database of appropriate buyers.
• Prepare and mail 'Just Listed' postcards to neighbors and surrounding streets.
• Develop ad copy for the newspaper.
• Hold Public Open Houses.
• Arrange and/or accompany showings for all other agents.
• Review competitive market position.
• Follow up with agents and customers for feedback and report to Seller.
• Present to, and discuss with, Seller all offers on the property.