The Best Swag to Give Away in Real Estate

Real estate agents are always looking for ways to market their business and connect with potential clients. One great way to do this is by giving away promotional swag. Swag can be a great way to keep your name and brand in front of people, and it can also be a useful tool for building relationships.

Here are some of the best swags to give away in real estate:


Useful items

People always appreciate getting something that they can use, so giving away useful items is a great way to make a positive impression. Some popular options for useful swag include:

  • Pens and notepads: These are always handy to have around, and they're a great way to keep your brand in front of people.
  • Measuring tapes: These are a must-have for any homeowner or potential homeowner, so they're sure to be appreciated.
  • Keychains: Keychains are another practical item that people always need.
  • Tumblers or mugs: A nice tumbler or mug is a great way to show your clients that you care.
  • Flashlights: Flashlights are always useful to have around, and they're a great way to keep your brand in front of people even in the dark.
  • Fly swatters: Fly swatters are a fun and practical giveaway that people are sure to love.
  • Air fresheners: Air fresheners are a great way to make a good first impression on potential clients.
  • Quality Water Bottles: High-quality water bottles with your company logo make for a practical and eco-friendly giveaway. Staying hydrated is essential, and your clients will appreciate the gesture.
  • Home Maintenance Kits: Put together a practical home maintenance kit with essentials like a flashlight, batteries, basic tools, and a guide to home maintenance. It demonstrates your commitment to long-term relationships beyond the initial sale.
  • Quality Tote Bags: A stylish and durable tote bag with your real estate logo is not only practical but also serves as a walking advertisement whenever your clients use it.


books on a table, iron, paper that says marketing strategy


Branded items

Branded items are a great way to keep your name and logo in front of people. Some popular options for branded swag include:

  • Hats: Hats are a great way to promote your brand in a stylish way.
  • Golf umbrellas: Golf umbrellas are a practical and appreciated gift that people are sure to use.
  • Sunscreen is a great way to show your clients that you care about their health and well-being.
  • Beach balls and buckets: Beach balls and buckets are a fun and festive giveaway that's perfect for summer.
  • University or team gear: If you're in a college town or a city with a strong sports team, giving away university or team gear is a great way to connect with potential clients.
  • Branded USB Drives: Provide clients with a branded USB drive containing important documents, guides to homeownership, or a virtual tour of their new neighborhood. It's a handy and tech-savvy giveaway.


Personalized gifts

Personalized gifts are a great way to show your clients that you care about them as individuals. Some popular options for personalized gifts include:

  • Gift cards: Gift cards are always a popular choice for personalized gifts.
  • Customized calendars: Customized calendars are a practical gift that people can use all year long.
  • Customized Welcome Mats: A personalized welcome mat with the homeowner's name or a warm greeting can make a new house feel like a home. It's a practical gift that adds a touch of thoughtfulness to the move-in process.
  • Letters or handwritten notes: A handwritten note is a small but meaningful gesture that's sure to be appreciated.
  • Personalized Address Stamps: A customized address stamp with the new homeowners' details is a unique and useful gift. It adds a personal touch to their new space and is a subtle way to keep your contact information at hand.
  • Local Artisanal Gifts: Showcasing local businesses is a great way to support the community and provide unique, memorable gifts. Consider locally-made candles, soaps, or gourmet treats with a personalized tag featuring your branding.


Tips for giving away swag

Here are a few tips for giving away swag effectively:

  • Choose high-quality items: You don't want to give away cheap, flimsy items that will break or fall apart quickly.
  • Make sure your logo is prominently displayed: This is your chance to get your brand in front of people, so make sure your logo is visible.
  • Be creative and have fun: There are no hard and fast rules when it comes to giving away swag, so get creative and have some fun with it.
  • Give away swag at the right time and place: Open houses, closing meetings, and community events are all great opportunities to give away swag.


Selecting the right swag for your real estate business requires thoughtful consideration of your target audience and the message you want to convey. Whether it's a practical item for daily use, a personalized keepsake, or a tech-savvy gadget, the goal is to leave a lasting and positive impression on your clients. Invest in high-quality, thoughtful swag, and your real estate business will undoubtedly stand out in a crowded market.

By following these tips, you can use swag to effectively market your real estate business and connect with potential clients.