Useful Tips for Building a Brand Identity Online


The digital landscape is changing, and it's not just because of the rise of new social platforms like TikTok. As you build your brand online, you need to be constantly thinking about how to make sure people can find you. You need a plan and a reliable free flyer maker to help you stay in the public eye in the media you choose to use.

Striking visuals are important if you want to stand out online. And since social media is where most consumers research products and services, it's important that your brand has a distinct voice on these platforms as well.


What Exactly is Brand Identity?

Before building it, you need to understand what it is. Brand identity is how your company is presented to the public, including the visuals and copy you choose to use. That's your company's public persona.

Your brand identity is made up of more than just the visual parts, like your color palette. It also includes the voice and tone of your company. If you've done a good job of developing the identity, it will reflect and allude to the values and goals of your company.

If you want your brand to be memorable to your customers, even if they only encounter a little part of it, you need to build a strong identity.

Examples of brand identity elements include:

  • Visual components, such as its name, symbol, typeface, layout, and other design components (such as photographs and illustrations).
  • Slogans, taglines, website copy, email copy, in-product content messaging, ad copy, and in-product messaging all need to have the same brand voice and tone.


What Do You Do to Build Brand Identity?

A company shouldn't rush into creating a brand. More than just a logo and a few accent colors need to be considered. It's important to have the following while developing a brand identity:


Jot Down Your Core Values

Find out what sets your business apart, and use that to inform the values and principles your business follows. It's fine if you can't put a name to them right away.

Everything about your business (logo, values, customer service methods, etc.) affects how the public thinks about your brand. In today's market, your company's digital presence should reflect your business's values and personality.


Four people sitting around a table with paperwork


Create a Logo to Represent Your Brand

To many people, the first thing that comes to mind when thinking about creating a new brand is the logo design. It's the first thing people see when they hear your company name, and it could end up appearing wherever your product does.

When building your brand, you should use a logo that stands out and can be used in different sizes, which is often overlooked. It's important to think about all the different mediums through which the logo could be displayed:

  • Website header and footer
  • Favicons and avatars
  • Social media banner and headers

For example, a text logo used as an Instagram avatar would be hard to read if it were the same size as a favicon, which is the tiny icon that shows which browser tabs are open. Make a square version of your brand logo that includes an icon or symbol (a logomark) that is still easy to recognize when it is shrunk down. Put money into a logo that can be used both online and in print.


samples of color paletts


Give You Brand a Human Face

Humanizing brands is more important than ever in today's fully digital environment. Eighty-three percent of American consumers said they would rather talk to a real person than use digital channels or any other type of automation because they feel the latter are less trustworthy.

Communicating with and relating to one another is a distinctively human trait. A person's unique verbal tic is an integral element of what makes them unique as an individual. Humanizing your company requires giving it a voice that stands out from the crowd but also fits in with the brand's intended persona.



Building your brand's identity online can be a lot of work. You've got to build a site that's easy to navigate, manage social media accounts, and create content that will resonate with your audience—all while trying to stand out from the crowd.