Home Base Business Lead



Email marketing is part & parcel of every online business. It helps you to update your customers about business , latest products, their features & benefits & their costing. It is not only as a tool of after sales serevice but very effective for reaching the strangers & prospects, promoting the product by spreading the awareness.

Before you promote your home base business lead, or begin to tell people about your business, you must first fully and completely understand the concept of "Spam" or "UCE - Unsolicited Commercial E-mail".

You will often see comments like "do not Spam" or "we have zero tolerance to Spam". These comments are very serious. EVERY Internet Marketing/advertising company has rules regarding Spam as part of their Terms Of Service (TOS). Breaking these rules is severe and comes with it, very serious consequences.

What is Spam/UCE

Spam, believe it or not, is actually the "slang" term for UCE, or Unsolicited Commercial Email. In the current times, Spam has evolved past UCE and can now refer to ANY email that is sent without without reason or knowledge

Let's break this down in simple terms:

Unsolicited - Cold Calling. Not requested.

Commercial - Business, Sales, Selling, Recruiting

Email - Electronic Mail or E-mail

Spam is unsolicited e-mail (or newsgroup postings) pushing a point, be it an ad for a used PC, or an urge to vote on a proposition; if you didn't ask for it, didn't sign up on a mailing list related to it, and didn't leave your e-mail address on a web form asking for more information on it, it can be called Spam!

Have you ever experienced a tele-marketer call you during dinner asking for your help with a survey Or maybe dinner is over and you've just begun to watch your favorite TV show. This can cause immense frustration and anger, especially when they will not leave you alone. Sending Spam or UCE is exactly the same thing as if you were the tele-marketer making that call.

I Dont Spam. Do I

Many people on the Internet do not realize the truth about spamming... that it is a very serious offense, and has been, at times, regarded as an Internet Crime. Spamming can create a very difficult situation for the accused spammer, their home base business lead and their ISP (Internet Service Provider). Many people fall victim to Spam complaints each day because they do not fully understand it.

Here are 10 simple rules to follow when you advertise your business.

If you do not know and understand the rules of what you are promoting... do NOT promote it.

Do NOT lie in an Ad about the company or program

Do NOT advertise somewhere unless that place is designed for it.

Do NOT advertise unless stated you can, this goes for chat etc..

NEVER advertise or mention your business in a chatroom/group/club unless otherwise stated

Do NOT mention your business to a stranger unless they ask about it.

Always follow the advertising rules of a site. If you are unsure, look for an answer. If a site says "x" amount of Ads allowed per day, NEVER do more than the allowed amount.

NEVER Email people you do not know with your home base business lead, unless you received those email addresses from an authorized advertising service, such as a Paid FFA service.

ALWAYS use a disclaimer when advertising your site to strangers (see rule #8)

Do NOT think that you wont get caught. 98% of people who send Spam get reported.

What are the consequences of Spamming

This all depends on where/how you are reported. More often than not, you will be reported to:

The business opportunity & CEO of that business

The hosting service that provides the web space for the business

YOUR ISP (Internet Service Provider)

Consequences can range from getting a warning, through to having your business membership cancelled. On some occasions, ISP's have cancelled people's Internet Service also, meaning you would be offline completely with no access to the Internet until you joined another ISP.


One of the more unfortunate aspects of the Internet Marketing industry, is that of "Spam". Spamming is the act of sending information or promotional material to people who have not requested that information in anyway.

It is also unfortunate that because of those who regularly commit "Spam abuse", reporting spammers has become a daily part of many peoples lives, even when the email or Ad could not be considered Spam.

The is no true way to avoid being reported for spamming, however, you can reduce the risk by adding a simple disclaimer at the end of your Emails. The disclaimer will need to change depending on the purpose of the Email.

What exactly is a disclaimer

A disclaimer is a small section of text, usually at the end of your email giving a simple explanation as to why you are sending the email. If you are sending a promotional Email, your disclaimer will need to explain how you got their email address and why you are emailing them. You MUST also include a way for them to be removed from your mailing list. A line as simple as "if you wish to be removed, reply with REMOVE in the subject line".

If you are sending an email to your downline, giving an update for example, you may wish to include a section of text mentioning that they are receiving it because they are in your downline. It may seem silly, but many people are not aware of their upline in certain programs, and this will ensure that you have made it clear as to who you are.

Are disclaimers essential

Depending on who you are sending the Email to, a disclaimer may or may not be required. If you are unsure whether or not to include a disclaimer, it is recommended that you do add a small home base business lead one at the end of your Email. It is better to be safe than sorry.

So, always include the disclaimer in the emails you send to your downline. That helps you to be safe in the legal framework, as well as maintaining clean & professional relationship.