
Running a short-term rental sounds easy...
Right up until you're responding to guest inquiries at 2am, tracking down house cleaners and stressing about why your bookings were down this month. That's when many owners learn two very important lessons:
Outsourcing property management can actually make you more money - not less.
It seems counterintuitive, doesn't it? Giving away a percentage of your revenue to someone else to manage your rental. When you crunch the numbers, the numbers tell a different story.
Here's how it works...
The rundown:
All landlords begin the same journey. You purchase the property, list it on Airbnb, and attempt to do it all by yourself. Makes sense right?
Why pay a manager when you can pocket 100% of the revenue?
The problem is professionally managed rentals almost always outperform self-managed ones. And by a wider margin than most anticipate.
Professional managers bring three things to the table:
That last one is more important than most realise. If you're only showing up on Airbnb you're missing out on significant bookings.
It's especially true for Phoenix owners. When you work with a full-service team like Airbnb property management Phoenix, they take care of the guest experience management aspect of things (booking inquiries, check-out feedback, etc.) so owners can focus on the financial side of the business.
Now to the numbers...
Here's where it starts to pay off to outsource. The difference in revenue between self-managed and professionally managed properties is not slight. It's huge.
Research shows that professionally managed listings make 46-113% more in annual revenue than individually hosted homes and apartments. In Phoenix, professionally managed properties make approximately $28,000 more per listing per year.
Let that sink in.
An owner operated boutique hotel in Phoenix can make $24k/year. A professionally managed boutique hotel in Phoenix can make over $52k/year. Same market. Same clients. Different game.
Why the huge difference? A few reasons:
Conservative estimates don't even account for this. Data from the industry puts managed properties making 18-20% more revenue on average. If your manager takes 20%, you're splitting zero on fees AND getting 20 hours back each week.
Not a bad trade.
Want to know the secret sauce behind higher revenue?
Guest experience management. Sounds kinda dull, doesn't it? It's the thing that secretly makes or breaks great rentals. It's also why outsourcing makes you richer.
Here's what guest experience management actually covers:
Why should you care about guest experience management for your bank account? Guest experience management affects reviews. Reviews affect bookings.
Pause and consider: When was the last time you booked an accommodation with 3-star reviews? Exactly. Higher review scores improve your Airbnb rankings which leads to more bookings, which means you can charge higher nightly rates. More money.
The thing is... ONE negative review can sabotage your rankings for MONTHS. One sour check-in. One malfunctioning AC unit at midnight and bam your listing is done.
Few self-managing owners can provide this kind of service. They work for a living. They have families. They have lives. Professional managers employ entire staffs dedicated to guest satisfaction.
Outsourcing isn't just about earning more...
Lean is also about saving money. Many owners are unaware of the actual dollars lost to inefficiency until a professional shows them.
Here are the hidden costs of self-managing:
If you factor all this in, the "cost" of outsourcing is vastly different than the dollar amount on the agreement.
Short answer? For most owners, yes.
However, the truthful answer is contingent on a few factors. Outsourcing makes sense when:
If you have one property, live next door and enjoy hospitality... managing yourself might be ok. Otherwise, the math typically falls in favor of outsourcing.
The trick is finding the right manager. Look for:
Avoid managers who lock you into long contracts or can't show you actual results.
Engaging a property management service shouldn't be looked at as an expense. It should be viewed as an investment that will return its value to you many times over by:
Today's rental market has never been more competitive. Guest experience management is how winners are differentiated from also-rans. Go head-to-head with professional operators trying to do everything yourself and you're destined to lose.
Airbnb travelers are now expecting hotel-level service. Providing that service requires systems, tools, and people - none of which scale well if you're flying solo.
Best practice? Run the numbers on your own asset. Calculate current performance vs. what an effective manager could achieve. 90% of the time, outsourcing wins.
Ask managers locally for quotes, request actual revenue figures, and seriously evaluate how many hours per week you are devoting to your rental. You may be surprised by the results.