Property Management: How To Make Your Website Stand Out
If you're a property manager, then you know that having a website is essential in today's world. Not only does it give customers a way to learn about your company and the services you offer, but it also allows them to easily get in touch with you. Unfortunately, many property management websites look alike and fail to make an impression on potential customers. In this blog post, we will discuss how you can make your website stand out from the competition and generate more business for your company!
Choose the right platform
The first thing you need to do is choose the right platform for your website. There are a variety of different website builders out there, so it's important to find one that suits your needs. If you're not sure where to start, we recommend checking out Wix or WordPress. These platforms are easy to use and come with a variety of features that will help you create a professional-looking website. Having a property management website is essential, but it's also important to make sure that your website looks great. This means choosing the right template or theme for your site. While there are many free themes available, we recommend opting for a premium theme if you want your website to really stand out. Premium themes usually cost around $60, but they come with a host of features that will make your site look more professional.
Make sure your website is mobile-friendly
In today's world, it's imperative that your website is mobile-friendly. More and more people are using their smartphones and tablets to surf the web, so you need to make sure that your site can be easily accessed on these devices. Also, Google now ranks mobile-friendly websites higher in its search results, so this is another reason to make sure your site is optimized for mobile.
If you're not sure if your website is mobile-friendly, you can use Google's Mobile-Friendly Test tool to check. Simply enter your website's URL and click "Test." Google will then analyze your site and tell you if it's mobile-friendly or not.
Add high-quality photos
Once you've chosen your platform, it's time to start adding content to your website. One of the most important things you can do is add high-quality photos of your properties. Customers want to see what they're getting before they make a decision, so make sure you have plenty of photos on your site.
For instance, if you manage an apartment complex, be sure to include photos of the exterior of the building, the common areas, and each unit. You should also include photos of the surrounding neighborhood so customers can get a feel for the area.
Include customer testimonials
Customer testimonials are a great way to build trust with potential customers. If you have happy customers, ask them if you can include a testimonial on your website. These testimonials will show potential customers that you're a reputable company and that you're good at what you do.
To get started, simply create a page on your website titled "Testimonials" and ask your satisfied customers to leave a review. You can also include testimonials on your individual property listings.
Make it easy to contact you
Another important thing to remember is to make it easy for customers to contact you. Include your contact information on every page of your website, and make sure it's prominently displayed. You should also include a contact form so customers can easily get in touch with you. Even more so, if you're managing a rental property, you should include your phone number so tenants can easily reach you in case of an emergency.
Include other relevant information
Another important thing to include on your website is relevant information about your company and the services you offer. Customers will want to know who you are, what you do, and how you can help them. Make sure this information is easily accessible on your site. Also, be sure to include information about your team so customers can get to know the people who will be helping them. After all, people like to do business with companies that they feel they can trust.
Create a blog
One of the best ways to make your website stand out is to create a blog. This will give you a chance to share relevant industry news, tips, and advice with potential customers. Not only will this help you attract more visitors to your site, but it will also show potential customers that you're an expert in your field.
There are many things you can do to make your property management website stand out. By following the tips above, you'll be well on your way to attracting more customers and growing your business.