Business cards these days are very much in vogue to enhance and maintain business networking. Business cards generally are very essential in order to create a very good impression among the clients. Business cards can be a very important tool while starting out a business venture to generate awareness about the organization. It can be forwarded to the clients during the festive occasion to keep them in a good humor. The business cards can also be used as a token for the employees of any business organization. The business cards thus should be given their due importance while getting printed. While making choice of the business cards the prominent aspects that should be taken care are the color combination, the texture, the design, font used for the text message, and the alignment of the text on the card.

Full color card:

Full color card is the card, which contains all the colors. Generally there are four basic colors that are being used for the printing of the business card. Then several shades of colors are used beside the basic colors in order to enhance the beauty of the card. The board quality of the board used for the full color business card should be very high. There are varied types of material used for the full color business card like ivory paper, handmade paper, art paper, and untearable paper. The paper used for the full color business card is generally waterproof. Proper attention must be paid towards the content and the layout of the card.

Designing of full color business cards:

Before the business card goes to printing it is very important to design the card properly. There are few aspects of the business that must be well taken care so that the intended message gets forwarded. These aspects cannot be changed after the card reaches the press, thus they must taken as a priority.

1) Visual element the most important visual element on the business card is its color contrast. Previously the color contrast used to be black ink on the white paper but with the advent of full color business card the concept of the contrast has changed. For the full color cards to maintain the contrast a very strong color is being used against a light color. For this purpose the basic concept of the color wheel can be used. From the color wheel two colors opposite to each other must be used for featuring various aspects on the card. Like the name of the organization in a very strong color and the rest of the matter in a very light color. This attracts the reader visually.

2) Maintenance of typecast it is of prime importance to maintain the typecast of the business card in all the cards printed to lend it a professional look. During the time of printing one must make sure that the font used, the size of the font, and the layout used should be same throughout. The image on the card can also be repeated several times on cards for various occasions. This in a way becomes an emblem for the organization.

3) Alignment after the design and the font for the card is set the next thing to look at is how the font and the design on the card is being aligned. It must be taken care the way the visual and the font as aligned in left, right or center must be maintained throughout. Any element in the visual of the card can be used for the alignment of the image on the card. Even rulers can be used for the confinement of the image in the card. The rulers used must also be aligned.

4) Arrangement of the text and image arrangement of the image and the text on the business card is also very important as through this arrangement the real meaning of the card is going to get conveyed. The proximity of the related information on the card must be taken care before it goes to the press. It also must be seen that crucial information on the card like the name of the organization is very prominent and must get attracted to at the first glance.

Tips for printing of the card

While getting the full color business card printed there are few tips, which must be known by the printer to make the card very effective. It is also necessary to put effort while printing the card in order to ensure that the idea conceived during the time of designing is aptly executed.

1) Resolution for printing the resolution of the image and the text is the primary thing that must be taken care of. The resolution of the image generally decides upon the sharpness and clarity of the image. The resolution generally kept to a minimum of 300 dpi this helps to avoid blurriness of the image. This is the standard range for the resolution used for the printing. It can be increased if the need arises.

2) Save in the CMYK mode while printing of the business card it should be in the CMYK mode, which makes it easy to be printed and get a better image. Even if the content is saved in some other format it must be changed to the CMYK mode. This makes the whole printing affair very smooth.

3) Bleeding of the card bleeding of the card is trimming of that part of card which not essential. This is of prime importance to make the card very precise and concise. It is like adding finishing touch to the card to make the content more effective. Bleeding must be done very carefully so that any crucial information does not get cut.

The printing of the business card is an activity that must be given its due importance so that it can live up to the name of the company. The first lot of the business card printed must be checked thoroughly as any mistake on that must be corrected at once and made sure that it is not repeated.