Business giveaways are great tools for promoting company names and products. Tradeshows and other business events are the most desirable locations for giving out promotional products. You can choose to give away your own products if your budget allows and if your products are not too expensive. If your company sells more expensive products, such as deluxe electronics, you may want to consider customizing general business products instead.
Product Options for Business Giveaways
When deciding on business giveaway items you should consider how many gifts you will need and what types of products will be useful. General business products are always good for promotional giveaways because they can be used regularly in offices. If you want to purchase bulk amounts of products for giveaways, you should consider ordering small and fairly inexpensive items. These products are also great for employee gifts and to show your appreciation for valuable customers. You can even have them personalized with names or messages in addition to company logos.
Companies will receive more exposure with every extra product that they give out. Some ideas for small promotional products include pens, pencils, notepads, mini letter openers, and magnets. These items are cheap in price, yet they are very useful for most business settings. Products that can be used on a daily basis make great business giveaway items. Examples of these products include calendars, paper cubes, pens, calculators, and mouse pads. Coffee mugs and travel coffee cups also make great business giveaway items since the majority of Americans drink coffee or tea on a daily basis. Any product that can be used often in public situations makes a great promotional tool for companies.
When customizing products for business giveaways, it is most important to print the company name and logo in visible areas on each product. For instance, you may want to print your company name just above the screen on calculators because then the name is guaranteed to be seen each time the calculator is used. You may choose to use the company colors or simply bold colors that stand out from the colors of the products for printing. Text style is also important. The text should reflect the nature of the company and should also be very easy to read.
Business giveaway items can help companies to generate sales and overall awareness. Items can be given to the general public to get the company name out in the open. However, promotional products are most useful when given at trade shows or other business functions. The people attending these functions are truly interested in finding new products and services, while the general public may not be as interested in your line of business.
Deciding on Business Giveaway Items
Business giveaway items should be practical and useful in business settings. The latest trend in promotional products is purchasing customized mouse pads. Mouse pads are used on almost every office desk, so they make great promotional tools in business. You can find mouse pads made from different materials such as cloth, foam, rubber, carpet, plastic, or even filled with liquid. Mouse pads can also be purchased in different shapes and thicknesses.