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INFORMATION
COVERGENCE
Collaboration,
co-branding
or you call
it synchronization
of two identities.
News media
space is revamped.
In the last
one-month,
we saw a new
face of Electronic
media. This
all started
with sting-or
it seems stung-operation.
First and,
it is at as
called Sabse
tez No.1 channel
does it. The
whole exercise
was a planned
way working
of Cobrapost.com.
And the guy,
whose mind
reveals this
all, is Aniruddha
Bahal, remember
him, he was
a member of
Tehelka band.
But this time
the theme
and the presentation
was new. The
website collaborated
with the mass
media channel,
which is famous
for its sensational
image, and
shows all
the tapes
in a limited
time. This
is quite different
from the Tehelka
blast. Last
time they
have the tapes
and channels,
whatever at
that time
present has
limited access
to them.
This
time the scenario
was changed,
and the Operation
Duryodhan
was in vast
case, become
the entity
of Aajtak.
The impacts
on print media
of this profit
clearly shown
in local editions.
A local edition
of Dainink
Jagran, Gorakhpur,
didn’t give
the website
name in its
front-page
story. But
a new era
begins. Following
the traits
of this sting,
the Star News
collaborate
Detective
Investigative
Guild (DIG)
and also do
a sting story
of commission
on MPLADS.
But the whole
direct benefited
is Star, not
the DIG. But
it creates
new co-branding
and synchronization
or called
it INFORMATION
CONVERGENCE.
In
the 3rd week
of December
the most sought
English News
channel CNN-IBN
was launched,
the hype was
because the
market was
rein by a
single dominant
channel, the
other English
news channel
has little
ad pie. Here
also the tags
of an International
brand CNN
works. IBN
becomes GBN.
The presentation
is like CNN
in Indian
face. Simple
and impact
full. But
the underlining
message is
collaboration
and Co-branding.
Since the
reform of
Foreign Investment
started the
buzz of stake
taking started.
Till time
many newspapers
and channels
are in queue
to make dollars
for different
reasons.
Well
this time
the New Media
got new avatars
of showing
old thing
for persuade
the viewer.
Good luck
to Collaboration
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