Scope of Freelance Copywriting in India:

Indias advertising sector is booming and its colossal produce is, no way, less than a whooping Rs 100 billion that comes to around $2.2 billion. Copywriting being at the realm of it, can you imagine the scope of copywriting as a career ,it is mind boggling! Advertising agency hire much of their Copywriter on the basis of education or the people rises up the ladder from a assistance to a Copywriter as per their creative caliber. Although There are no certain roads, to be followed to become a copywriter, if you are good at writing a persuasive copy according to the needs of client, and especially if you love writing as a passion, you are perfect for it

Once a career path taken by youth just for love of writing or non-availability of jobs, copywriting has come a long way, and providing it, its due recognition even MICA the premier advertising institute has started a course in it, some time back. although copywriting had a prominent place in western countries, due the advance level of mass-media and technology present there , it was not a chosen path for Indian kids , a couple of decade back . Though even today, parents do not dream their kids to grow up and become a copywriter. But The youngster today are more adventurous and choose the path they love to choose, not caring for any discrimination faced by the society. That had carved a way for unconventional career choices popular like copywriting .

Like many other things ,the advent of internet, cable revolution and liberalization efforts has made India, neck to neck with its counterparts in advertising too. Advertising whether visual or print is meant to create an impact on the mind of people and here the mind of copywriter plays part. It is the copywriter who gives the advertisement the voice, the picture , the color it require to leave a tint in mind of audience .whereas most of the advertising company have their own army of copywriter who are called the in-house Copywriter , however freelance copywriting has become popular especially due to the internet bombardment. If you are really want to be a copywriter and that also freelance it is good news for you , as Freelance Copywriting probably has the largest freelance market . So if you are confident of your persuasive and writing skills than you are ready to win over a frothing market .

As a Freelance Copywriter you might be asked to write for Television ad, radio jingles and for print media it could either be visual advertisement , brochure , direct mail ,blogs , internet content and many more . The research done has to be well planned and though it is not mandatory to learn each and every rule of grammar, perfect language skill are always required. Many firms usually ask their copywriter to be, at least a graduate in a language. English being the popular one, writing in Hindi or Regional language could be very beneficial. The path usually followed by freelance copywriter is to first work for some time with a good company and learn the trade tricks on the jobs and then after having swallowed them and most importantly after having made a fixed deposit of prospective client tread in to freelance Copywriting.

As you are aware Freelance in any field is based on your inter-personnel skills, its same as marketing principal that discerns that customer is always right.

Freelance copywriting depends largely on the pool of your client you are able to make . Your skill as a persuasive writer play the long inning but you should have to have , a very cordial relations with you client .you could be able to interpret his needs and align your efforts toward his needs. Once you have made a name in the industry and the client gains confidence over your skill, believe me, their will be no looking back for you even when you have the leisure of working in your own space and time , with no one nagging you from the back. Always remember a happy client is like a bead in the necklace of pearls . One satisfied customer will definitely recommend your name to other people bringing more clients so always take good care of your clients.

Time limit: As a freelance copywriter you have to respect time as due to almost zero level of supervision one tend to get lazy. You might be in no hurry but client would respect you, if you are able to finish their work at a proper time or may be couple of days before .as it often said that time and tide wait for none you have to keep in mind that not only your work but the work at the right time and right place will make you a perfect Copywriter. As you are aware that there is no dearth of good Copywriter in India, who have to doubly cautious as you are not backed by pension scheme of a company.

Social recognition: As a conventional society, India is still adverse to freelance copywriting or any work where you sit at home and do nothing than read and write. So the recognition, which a IAS or M.B.B.S would get, a Copywriter and especially freelance Copywriter could grudge about . But you have to be determined enough to face all odds and make people realize ,that your work requires the same amount of dedication like anyone , and even the emolument are no lesser than anyone .it will take time like every good things , but eventually people will understand and it will become easy to survive the gaze of surveillance people, the perception will change and no more would the people look at you with big question marked face, when you will say you are a copywriter: one who make the television advertisements.

Emoluments: Dont be deterred by the advices given to you by your seniors as like colossal technology advancement, freelance Copywriting as a career choice, is here to stay. if you are good at what you do, there will never be dearth of clients. Multinational advertising companies, publishing companies, PR companies, designing firm will give you work and give you due respect. As for emoluments are reckoned, in the beginning from Rs 5000pm, you can rise up to earn Rs 50000pm and this is no exaggeration provided you have proved your mettle, precisely copy created by you make a impact in the mind of people it is targeted at.

So friends, if you can write a impressive as well as persuasive copy, with a very creative streak, could thinks out of box, keep your eye and ears open to the happenings around you , and last but not the least ,if you could sell silver for a price of gold , you are here to stay .