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Coldwell Banker Real Estate Corporation


In 1906, Colbert Coldwell, a young real estate agent, observed families trying to piece their lives together following the San Francisco earthquake. In those days, unscrupulous agents acquired property from vulnerable sellers and resold it at huge profits. Colbert saw a tremendous need for honest and knowledgeable real estate people in the business. Thus he founded a company that was to revolutionize the whole concept and philosophy of the real estate business. In 1914, Benjamin Arthur Banker joined Colbert Coldwell as a full partner. Together, they forged a tradition of integrity, exceptional service and customer satisfaction that emerged before the world as Coldwell Banker Real Estate Corporation.

The Company

Coldwell Banker is America's oldest real estate organization and whether you are a first-time buyer or in the process of stepping up to your 'dream home', it is a great and the right place to begin the process. At any moment, you can get information on over 200,000 properties for sale, which is backed up by 120,000 brightest and most professional Sales Associates in the real estate business. The Sales Associates vow their commitment to professionalism and customer service which has supported the company into being an industry leader in resident real estate, and in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International division. The company is a subsidiary of Cendant Corporation (NYSE: CD) and has more than 3,800 independently owned and operated residential and commercial real estate offices.

The offices are spread throughout the U.S., Canada, Mexico, Central America, the Caribbean, Singapore, Australia, Egypt and Europe and they have built their reputation through a persistent focus on stellar customer service. Coldwell Banker Commercial network is an industry leader in providing commercial real-estate solution that serves the needs of tenants, landlords, sellers and buyers in the leasing, acquisition, disposition and management of all property types. About the company's website, Regina Taylor, the senior vice president, marketing, Coldwell Banker Real Estate Corporation, says, "home buying and selling maybe the most important transactions a consumer can make and information throughout the process is the key. In 1995, we decided to invest in our website as we predicted it's crucial role in the real estate process.

Coldwell Banker Leaders in Distributing Franchise Rights

Coldwell Banker encourages people all over the world to buy a Master Franchise or a Franchise Abroad. A Master Franchise is best described as a company that acquires the franchising rights exclusively for an entire country or countries. It gives the exclusive rights to sell franchises and oversee the development of the Coldwell Banker brand.

Franchise Awards Won by the Coldwell Banker

Franchise Times Magazine named Coldwell Banker Real Estate Corporation the #1 real estate franchise for the third year in a row in 2002 and the #10 franchise overall in worldwide sells.

The Coldwell Banker network scored the highest in customer satisfaction in 2002 according to the Nationwide Relocation Employee Survey. In 2004, Franchise Times Magazine's prestigious Top 200 issue ranked Coldwell Banker number one in real estate and number eight among all franchisers. Cendant Global Services B.V., is the international master franchising arm of Coldwell Banker Real Estate Corporation. It has signed Master Franchise Agreement for New South Wales and the Australian Capitol Territory in April 2002. The company has also awarded Master Franchise Rights for expansion into Egypt in July 2002. The Coldwell Banker system has a presence in 17 countries internationally, consisting of over 291 Coldwell Banker real estate offices. The company's continued strategic global expansion is consistent with its strong leadership position in the residential and commercial real estate markets. Thus the agents that desire to utilize the most innovative tools and systems available in the marketplace today, to assist them in providing service to their client that has no equal, should seriously consider joining the Coldwell Banker global team.

Coldwell Banker - America's Premier Luxury Home Real Estate Professionals

Passing by a neighborhood with fine country estates, suburban mansions or penthouse condominiums not only spurs dreams of luxury home ownership but also awakens curiosity about the people who actually live in them. Some of the top findings of the Coldwell Banker Luxury Homeowner Profile:

i) 88% of luxury homeowners are married,

ii) 89% of luxury homebuyers request a 4-5 bedroom home,

iii) Designer kitchens are the top priority with regard to luxury home and amenities.

Despite paying a big price tag for top-of-the-line homes and amenities, 41% of these luxury homebuyers still plan on investing more money in the home by doing major renovations. While business executives of large corporations are the number one profession among luxury homeowners, entrepreneurs who own their own businesses are a close second. Other top professions (in order) of buyers of million dollar plus homes were: doctor, banker, lawyer, stockbroker, actor, musician and inventor. Two thirds of these homeowners are from the "baby-boom" generation (between the ages of 35 and 55). Following kitchen, the top five most requested amenities (in order) are: media/entertainment room with theater-style sitting, wine-cellar, tennis courts, basketball courts, indoor pool, ballroom and cigar room.

The Coldwell Banker Previews International system has been a world leader in the marketing of luxury homes since 1933. In 2002, Coldwell Banker sales associates were involved in the sale of 11,158 properties priced at a million dollars or more with a total sales volume of $18.9 billion in the $1 million and above price range. According to a report of February 2004, Coldwell Banker posted a new record in luxury home sales and the sales volume tops $23.3 billion in 2003 which is a 23% surge over 2002.

The Coldwell Banker Concierge Program turns real estate offices into one-stop shops that help homeowners arrange everything from financing and coordinating utility services to home improvement, moving arrangements and renovation. The Coldwell Banker Concierge Program was designed so that the service could be provided before, during and even long after the sale, creating customers for life.

Coldwell Banker gives back to the community

The natural extension of the company's activities has been to assist the less fortunate and help provide them with the American Dream of homeownership. Celebrating 100 years of its existence, Coldwell Banker will be participating in a "100 Habitat for Humanity homes" program through the end of December 2006. For decades, Coldwell Banker franchised offices have donated countless dollars and hours of labor to Habitat for Humanity. Coldwell Banker offices are making a commitment to donate and/or raise funds to sponsor one or more full homes for a Habitat for Humanity affiliate in their local area. The company proclaims to be proud to participate in Habitat for Humanity's universally praised mission to build simple, decent and affordable homes in partnership with deserving families without regard to race, ethnic background or religion. The company dedicates its 100th anniversary to Habitat for Humanity.

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