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institute of business and finance



Institute of Business and Finance

The Industrial design program concentrates on developing skills, knowledge and attitude among students to become creative problem solvers who can effectively use different design methods. The students learn to correlate technical and ergonomic functions of a product with the real human needs. They develop their innovative and aesthetic sensibilities into making a coherent and appropriate product. The students are encouraged to solve socially relevant problems.

The students interact with industries, institutions and social organizations during their project to understand, study, analyze and solve various existing problems. The choice and outcome of final degree project reflect the student aspiration to change the Indian product scene.

Course/ Training

Most of the courses/ training available in the country are offered after successful completion of the plus two or equivalent stage of education. Admission to the training program in the field of industrial design is on the basic of aptitude tests, which evaluate artistic ability, spatial apperception, and aesthetic sensibility and color sensitivity.

The process of selection also involves some degree of self- appraisal, attitude, motivation and interest along with academic aspects such as general awareness, scientific and technical aptitude.

The duration of the training program ranges from two to five years. The polytechnics run by the different state governments as also private bodies offer two to three-year courses in one or more specialized areas of industrial design such as textile design (commonly offered by the women's polytechnics), or furniture design. Some art colleges (e.g., J.J. School of Arts, Bombay) offer specialization in textile design as part of BFA courses.

The most comprehensive program of training in industrial design is offered by the National Institute of Design (NID); at Ahmedabad, called the School Leavers' Professional Education Program (SLPEP).

The program offered at the NID is of five years' duration during which students are first given a foundation -course followed by the discipline of industrial design and is awarded a diploma project in a specific specialization from among the following: product design, ceramic design, furniture design or textile design.

The aim of the program is to enable each student to identify areas of personal strengths and weaknesses and to work on those areas, which require improvement. The teacher and student become complementary in the learning process. The final evaluation is the student's own competence to render service to clients as a future practitioner of design, as demonstrated by the diploma project. For this project a student is allocated an actual workplace in industry according to the area of specialization and he/ she works in to design a functional item, which could end up in a show window by the time the student graduates.

NID adopts a three-pronged approach for selecting students to its program. Initially it scrutinizes the application forms to evaluate factors such as motivation, interest, attitude, and perception for a career in design as revealed by the applicants' answers to questions set out in the application form.

Candidates selected on the basis of scrutiny of application forms are called for an admission test, which evaluates competence in mathematics, science, social studies (approximately of the secondary school standard) and in drawing/ sketching.

The aptitude for drawing is tested through questions which evaluate sense of proportion in sketching, awareness of the outlines of articles of everyday use, sense of color and skill in the use of, colors, drawing of posters on themes~ imaginative compositions, etc.

The academic ability component of the test is important but the aptitude for drawing and its techniques hold priority in selection. Since the program is conducted in English, ability to write and express oneself in this language is an added asset.

SLPEP is announced in October, the written test is conducted in January and the interview follows in April/May.

Other Program

Textile design and development (TDD): A two-year diploma course in TDD is offered by the National Institute of Fashion Technology (NIFT), New Delhi. The program is open to graduates with 50 per cent marks (45 per cent for SC/ST).

The syllabus covers the concept of textile design from the stage of the original fiber to the final product. It includes inputs of sketching, printing, and weaving and computer applications to encompass woven print and embroidery designs. Graduates of the program find placement as textile design technologists in print houses, handloom industry, and garment export houses and in the mill sector.

Advanced Level Program

The Indian Institute of Technology, Bombay, offers a two-year, Master of design (M Des.) program in industrial design. Admission to the program is open to graduates in any branch of engineering; or Bachelor of architecture; or graphic design art (five years), BFA (applied art/ fine art) or professional diploma of the National Institute of Design (NID) (five years). An entrance test is held in February (announced sometime in October, normally).

The NID at Ahmedabad also offers specialized program in various areas of industrial design to graduates in different disciplines.

Product design: Engineering graduates (mechanical, electronic and industrial) may apply for the program. Diploma holders in these branches of engineering may be considered if they possess at least three years of relevant experience.

Furniture design: Graduates in architecture or in interior design or engineering (civil, mechanical) are eligible for the advanced level course. Diploma holders in these areas with three years' relevant experience in interior/ furniture design are also considered.

Textile design: The program in textile weaving and printing is open to graduates and diploma holders in fine arts/ commercial art/ home science (clothing and textiles) and textile-related program. High proficiency in drawing is a prerequisite.

Ceramic design: Graduates in fine arts/ ceramic technology or diploma holders in these areas are eligible to join this program which provides training in designing ceramic products for industry and the craft sector.

Admission to the advanced entry program at the NID is done on the basis of tests and interviews held at Ahmedabad in the month of May, normally (announced in January).

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