|
Coldwell
Banker Real
Estate Corporation
History
In
1906, Colbert
Coldwell,
a young real
estate agent,
observed families
trying to
piece their
lives together
following
the San Francisco
earthquake.
In those days,
unscrupulous
agents acquired
property from
vulnerable
sellers and
resold it
at huge profits.
Colbert saw
a tremendous
need for honest
and knowledgeable
real estate
people in
the business.
Thus he founded
a company
that was to
revolutionize
the whole
concept and
philosophy
of the real
estate business.
In 1914, Benjamin
Arthur Banker
joined Colbert
Coldwell as
a full partner.
Together,
they forged
a tradition
of integrity,
exceptional
service and
customer satisfaction
that emerged
before the
world as Coldwell
Banker Real
Estate Corporation.
The
Company
Coldwell
Banker is
America's
oldest real
estate organization
and whether
you are a
first-time
buyer or in
the process
of stepping
up to your
'dream home',
it is a great
and the right
place to begin
the process.
At any moment,
you can get
information
on over 200,000
properties
for sale,
which is backed
up by 120,000
brightest
and most professional
Sales Associates
in the real
estate business.
The Sales
Associates
vow their
commitment
to professionalism
and customer
service which
has supported
the company
into being
an industry
leader in
resident real
estate, and
in niche markets
such as resort,
new homes
and luxury
properties
through its
Coldwell Banker
Previews International
division.
The company
is a subsidiary
of Cendant
Corporation
(NYSE: CD)
and has more
than 3,800
independently
owned and
operated residential
and commercial
real estate
offices.
The
offices are
spread throughout
the U.S.,
Canada, Mexico,
Central America,
the Caribbean,
Singapore,
Australia,
Egypt and Europe and
they have
built their
reputation
through a
persistent
focus on stellar
customer service.
Coldwell Banker
Commercial
network is
an industry
leader in
providing
commercial
real-estate
solution that
serves the
needs of tenants,
landlords,
sellers and
buyers in
the leasing,
acquisition,
disposition
and management
of all property
types. About
the company's
website coldwellbanker.com,
Regina Taylor,
the senior
vice president,
marketing,
Coldwell Banker
Real Estate
Corporation,
says, "home
buying and
selling maybe
the most important
transactions
a consumer
can make and
information
throughout
the process
is the key.
In 1995, we
decided to
invest in
our website
as we predicted
it's crucial
role in the
real estate
process.
Coldwell
Banker – Leaders
in Distributing
Franchise
Rights
Coldwell
Banker encourages
people all
over the world
to buy a Master
Franchise
or a Franchise
Abroad. A
Master Franchise
is best described
as a company
that acquires
the franchising
rights exclusively
for an entire
country or
countries.
It gives the
exclusive
rights to
sell franchises
and oversee
the development
of the Coldwell
Banker brand.
Franchise
Awards Won
by the Coldwell
Banker
Franchise
Times Magazine
named Coldwell
Banker Real
Estate Corporation
the #1 real
estate franchise
for the third
year in a
row in 2002
and the #10
franchise
overall in
worldwide
sells.
The
Coldwell Banker
network scored
the highest
in customer
satisfaction
in 2002 according
to the Nationwide
Relocation
Employee Survey.
In 2004, Franchise
Times Magazine's
prestigious
Top 200 issue
ranked Coldwell
Banker number
one in real
estate and
number eight
among all
franchisers.
Cendant Global
Services B.V.,
is the international
master franchising
arm of Coldwell
Banker Real
Estate Corporation.
It has signed
Master Franchise
Agreement
for New South
Wales and
the Australian
Capitol Territory
in April 2002.
The company
has also awarded
Master Franchise
Rights for
expansion
into Egypt
in July 2002.
The Coldwell
Banker system
has a presence
in 17 countries
internationally,
consisting
of over 291
Coldwell Banker
real estate
offices. The
company's
continued
strategic
global expansion
is consistent
with its strong
leadership
position in
the residential
and commercial
real estate
markets. Thus
the agents
that desire
to utilize
the most innovative
tools and
systems available
in the marketplace
today, to
assist them
in providing
service to
their client
that has no
equal, should
seriously
consider joining
the Coldwell
Banker global
team.
Coldwell
Banker - America's
Premier Luxury
Home Real
Estate Professionals
Passing
by a neighborhood
with fine
country estates,
suburban mansions
or penthouse
condominiums
not only spurs
dreams of
luxury home
ownership
but also awakens
curiosity
about the
people who
actually live
in them. Some
of the top
findings of
the Coldwell
Banker Luxury
Homeowner
Profile:
i)
88% of luxury
homeowners
are married,
ii)
89% of luxury
homebuyers
request a
4-5 bedroom
home,
iii)
Designer kitchens
are the top
priority with
regard to
luxury home
and amenities.
Despite
paying a big
price tag
for top-of-the-line
homes and
amenities,
41% of these
luxury homebuyers
still plan
on investing
more money
in the home
by doing major
renovations.
While business
executives
of large corporations
are the number
one profession
among luxury
homeowners,
entrepreneurs
who own their
own businesses
are a close
second. Other
top professions
(in order)
of buyers
of million
dollar plus
homes were:
doctor, banker,
lawyer, stockbroker,
actor, musician
and inventor.
Two thirds
of these homeowners
are from the
"baby-boom"
generation
(between the
ages of 35
and 55). Following
kitchen, the
top five most
requested
amenities
(in order)
are: media/entertainment
room with
theater-style
sitting, wine-cellar,
tennis courts,
basketball
courts, indoor
pool, ballroom
and cigar
room.
The
Coldwell Banker
Previews International
system has
been a world
leader in
the marketing
of luxury
homes since
1933. In 2002,
Coldwell Banker
sales associates
were involved
in the sale
of 11,158
properties
priced at
a million
dollars or
more with
a total sales
volume of
$18.9 billion
in the $1
million and
above price
range. According
to a report
of February
2004, Coldwell
Banker posted
a new record
in luxury
home sales
and the sales
volume tops
$23.3 billion
in 2003 which
is a 23% surge
over 2002.
The
Coldwell Banker
Concierge
Program turns
real estate
offices into
one-stop shops
that help
homeowners
arrange everything
from financing
and coordinating
utility services
to home improvement,
moving arrangements
and renovation.
The Coldwell
Banker Concierge
Program was
designed so
that the service
could be provided
before, during
and even long
after the
sale, creating
customers
for life.
Coldwell
Banker gives
back to the
community
The
natural extension
of the company's
activities
has been to
assist the
less fortunate
and help provide
them with
the American
Dream of homeownership.
Celebrating
100 years
of its existence,
Coldwell Banker
will be participating
in a "100
– Habitat
for Humanity
homes" program
through the
end of December
2006. For
decades, Coldwell
Banker franchised
offices have
donated countless
dollars and
hours of labor
to Habitat
for Humanity.
Coldwell Banker
offices are
making a commitment
to donate
and/or raise
funds to sponsor
one or more
full homes
for a Habitat
for Humanity
affiliate
in their local
area. The
company proclaims
to be proud
to participate
in Habitat
for Humanity's
universally
praised mission
– to build
simple, decent
and affordable
homes in partnership
with deserving
families without
regard to
race, ethnic
background
or religion.
The company
dedicates
its 100th
anniversary
to Habitat
for Humanity.
Related
Articles
Categories of banking
international
finance
functions
of international
finance
|
