I. Introduction
Industries in the manufacturing sector grew because they produced
tangible goods which satisfied physiological needs of human
beings like food, shelter and clothing. As these basic needs
were fulfilled there was a demand for improved satisfaction
and this led to a proliferation of variations in the same product
and number of companies involved in their manufacture.
The
economic development of society and the socio-cultural changes
accompanying these changes has lead to the growth of service
industry. Increasing affluence combined with increasing complexity
of life and increasing insecurity has led to the phenomenon
of credit cards. The business
credit card provide convenience and safety in the purchasing
process.
The business credit card is generally known as plastic money,
as these cards are made of plastic, is widely used by the consumers
all around the world. The convenience and safety factors add
value to these cards. The changes in the consumer behavior led
to the growth of credit cards.
Credit card is a document that can be used for purchase of all
kinds of goods and services in the world. It is a card that
identifies its owner as one who is entitled to purchase things
without cash, purchase services without money and be eligible
to get credit from a number of establishments. The cards issuer
issues credit cards depending on the credibility of the customers
and also enters into a tie-up with merchant establishments which
are engaged in various fields of business activities. The issuer,
for its convenience and for proper scrutiny sets up a credit
limit on its card holders and a floor limit for its merchant
establishments. The credit card offers the individual an opportunity
to buy rail or air tickets, make purchases from shops and stay
at hotels when they need.
A business credit card
also enables an individual to purchase certain products or services
without paying for them immediately. He needs only to present
the credit card at the cash counter and has to sign some forms.
In short, he can make purchase against credit card without making
immediate cash payment. Therefore, credit cards can be considered
as a good substitute for the cash and cheques. However, these
cards will be accepted only by those establishments which have
consented to entertain, them. These establishments are known
as Merchant Establishments.
II. Types of credit cards
The business credit card
system can give a wide range of products and services. The varied
uses of credit cards can be obtained from a spectrum of acceptance
venues. Todays payment business is growing dramatically while
consumer demand is driving the industrys growth, technology
is making it possible to address that demand with a broader
range of products and with the ability to support these products,
at an expanded spectrum of points of interaction. The growth
of service industry mainly depends on knowing the needs of the
customer. These needs are taken care off by different card issuers
who target different segments of customers. Thus there are generally
four basic types of cards based on the issuers:
* TRAVEL AND ENTERTAINMENT CARD, for example:
DINERS CLUB CARD
* BANK CARD, for example: CITI BANK CARD, BOB
CARD, ICICI CARD, SBI CARD, etc.
* STORE OR RETAIL CARD, for example: SEARS
REOBUCK CARD, SPENCERS CARD
* FUEL CARD, for example: MOBILE CARD, BHARAT
BOB CARD, CITI BANK INDIAN OIL CARD.
There are many types of business
credit card which are being used in India and in the world.
These cards can be classified as follows depending on the geographical
reach, usage pattern and the class of membership, etc.
Category I: Based on Mode of Credit Recovery
a) Revolving credit type of credit card: This
credit card is generally built around the revolving credit principle.
Generally a limit is set to the amount of money one can spend
in a month using the card. At the end of every month, the card
holder has to pay a percentage of the outstanding credit. Interest
is charged on the outstanding amount. The interest rate charged
by the issuer may vary from bank to bank.
b) Charge Card: A charge card is a convenient
instrument not a credit. Instrument. Instead of paying cash
or cheque every time you make a purchase, this facility gives
a consolidated bill for a specific period. Bills are payable
in full on presentation, so there are no interest charges and
no pre-set spending limits either.
Category II: Based on Status of Credit Card
a) Standard Cards:
It is a normal credit generally issued by all card issuing banks,
by which a card holder is able to purchase without having to
pay cash immediately. It offers limited privileges to card holders
when compared to the holders of others cards in this category.
Some banks issue standard cards in the brand name as CLASSIC
cards, etc.
b) Business Card: Business cards are generally
issued to small partnership firms, solicitors, firms of CAs,
tax consultants, etc. These cards are given to the executives
of a firm to make their business trips more and more convenient.
Ii enjoys more credit limits and privileges than the STANDARD
cards. These cards are issued in the name of EXECUTIVE card
by some banks. These cards mainly serve the credit needs of
business persons particularly when they are traveling.
c) Gold Card: The Gold card is one which has
got a high value for the elite. It offers the card holder some
additional benefits and facilities which he cannot enjoy with
standard or executive cards. These cards will have more credit
limits, more cash advance limits than the other cards.
Category III: Based on Geographical Validity
a) Domestic card: These
are generally available credit cards from most of the banks
and will be valid in India and Nepal only. They cannot be used
in rest of the countries. All the transactions will be in rupees
only.
b) International card: This type of credit
cards will be issued to persons who travel abroad frequently.
These cards will be honoured in every part of the world except
in India and Nepal. The card holder can make purchases in currencies
such as Dollars etc., subject to RESERVE BANK OF INDIA AND FEMA
rules and regulations.
Category IV: Based on Franchise or tie-up
a) Proprietary card: Generally credit card
issuers will have their own brand of credit card reflecting
the name of the bank. These cards will be issued by the banks
in addition to their other tie-up cards.
b) VISA: This is a type of credit card which
can be issued by any bank, which is having tie-up with VISA
International Corporation, USA. The banks which are issuing
Visa cards on franchise basis can avail the facilities of Visa
network for their transactions.
c) Master card:
This is also a type of business
credit card having brand name as Master card. The issuing
bank has to obtain permission or franchise from the master card
corporation of USA. The franchised cards will be honoured by
the establishments which are in the master card network.
d) Domestic tie-up cards: These are the cards
issued by a bank having a tie-up with domestic credit card brands
such a Can card and In card etc. These banks issue cards to
users through the original banks.
However, they can have the bank name on the card. They give
credit to customers on similar lines as the original card issuers.
Category V: Based on the category of the user
a) Individual cards:
This category of cards is issued to individual persons.
Generally
all the brands of cards will be given to individuals except
Corporate cards.
b) Corporate cards: This type of credit cards
is issued to corporate companies and business firms only. These
credit cards will be used by the executives and top officials
of the firms. The cards bear the name of the firm. Bills will
be paid by the firm to the banks.
III. Additional facilities and services
Some of the facilities and services are as follows:
a) Free Insurance protection
b) Emergency cash withdrawal
c) Twenty-four hour customer service
d) Photo card option
e) Travel privileges
f) Temporary credit line increase
g) Draft on phone
h) Choose when and how to pay
i) Buy anything on your card
j) Purchase protection
k) Fuel facility at petrol pumps
l) Emergency medical advance facility
m) Supplementary cards
n) Hotels discount facility
o) Joint credit card and ATM facility
p) Validity and renewal of the card
IV. Credit card business cycles
The credit card operating cycle comprises of the following six
steps:
1. Card holder purchases goods and services and gives credit
card.
2. Merchant Establishment delivers goods after taking credit
card and noting the number and taking signatures on some forms.
3. Merchant Establishment raises the bill for the purchase and
sends it to the credit card issuing bank for payment.
4. Issuing bank pays the amount to the Merchant Establishment.
5. Issuing bank raises the bill on the credit cardholder and
sends it for payment.
6. Credit cardholder makes the payment to the Issuing bank.
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