Business Christmas Cards :
Today greeting cards for any and every occasion can be sent in nanoseconds
at the click of a mouse. However, when it comes to sending a
Christmas card to your business associates and clients, you
need to connect in a more personal way. Sending a business Christmas
card via postal mail or having it delivered by courier is a
stepping-stone to developing a good business relationship. It
is a warm handshake with a person whose association you value
greatly. The recipient will appreciate your gesture and keep
that relationship growing.
However, it is not merely a question of simply dropping in at your local card store or logging on the World Wide Web to select a Christmas card. There are some basic points to keep in mind while selecting and sending a business Christmas card.
Guidelines for Selection of Business Christmas Cards
•Select cards of good quality paper.
• Select cards with good artwork and designs.
• Select cards that have non-flashy colors.
• Select cards that are not very large.
• Select cards that have appropriate matching envelopes.
• Select a variety of cards. You need not send the exact same card to
all your associates.
Guidelines for Buying of Business Christmas Cards
Buy cards well in advance of the Christmas season. In fact,
some experts advise buying a year in advance! That way, you
will get at much-reduced rates and will save many dollars.
You will also save dollars by placing bulk orders. Of course, this is fine
only if you are actually sending to a really large group of
people. Dont buy in bulk simply because you will be paying
less. You will end up with boxes of cards stacked up in your
Place a request to have a free sample sent to you. You can view samples of
a card online, but there is nothing like seeing the actual card
Find out if you can return the cards at no extra charge, if you are not fully
Guidelines for Sending Business Christmas Cards
The Recipients: Do not send business Christmas cards to every Tom, Dick and
Jane in your Rolodex. Send only to those persons with whom you
already have a good relationship and who are aware of exactly
who you are. Remember to send cards to all your team members
Religion: It is absurd to send a Merry Christmas card to a business associate
who does not celebrate the Christmas festival. To such an associate,
it would be more appropriate to send a general type of card,
such as one which coveys wishes for the New Year or for the
General Tone of the Card: NEVER ever use vulgar pictures or offensive words.
You may have a wacky sense of humor and select a card, which,
for example, shows Santa in his sleigh with a scantily dressed
woman. You add the message, Enjoy the Holiday season in great
company. Youve just slammed the door on a business relationship.
You will never hear from the recipient again.
Personal Message: Make the greeting more warm and personal by writing in your
own hand a short and simple message inside. Do keep in mind
that it is highly likely that other people will read the card.
So do not get too personal!
The Signature: A personal signature (not a printed one) conveys the fact that
you value the relationship and that the recipient means a lot
to you. You can add the name of your company below the signature
either have it printed or put a stamp.
The Address: It is always best to send a business Christmas card to the recipients
place of work. If you have established a really close and excellent
relationship with the associate or client and are on quite friendly
terms, then only you should send it to the residential address.
In that case, do remember to add the name of the spouse.
The Envelope: ALWAYS write by hand the address on the envelope. It is very
cheap to simply stick on printed address labels. Double check
that the address is correct. Also, dont goof up on the spelling
of the recipients name!
Your Business Card: Most of the time, a business card simply falls out of
the envelope when the Christmas card is removed. If you havent
put your company name/stamp below your signature (which in a
majority of cases is indecipherable!) the recipient will not
even know who has sent it. What you could do is have your name
and company name and address printed on the inside part of the
The Timing: Better late than never this phrase is inapplicable with regard
to sending a business Christmas card. During the Christmas season,
you may feel that the season is still ongoing and it is never
too late to send a card. However, it is likely that the card
will reach the recipient much later, well after even the New
Year. It would be like telling the recipient that you remembered
him or her in a sudden flash of late intuition! Hence, make
sure all your cards are on their destined routes no later than
the second week of December. If you are sending cards to overseas
clients or business associates, do so well in advance of the
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