Did you know that most agents today still work with both buyers and sellers, they are constantly juggling two hats. It's tough to get that rival co-broke in to your listing, that you might still sell yourself, when you are running all over town with some hot-to trot buyers who are only in town for the weekend.

Many agents think that all they need do is stick a sign in the ground, and run an ad in the newspaper, and the buyers will come to them. A few will, but most will not. One agent is never working with more than a handful of buyers at anyone time. What are the odds of that perfect buyer being among those few? Not very good, that's for sure. What are the odds that the perfect buyer, that is the buyer who is willing to pay the most money, with the best terms, is to be found in any one particular office? Still not very good.

Real Estate is really all about numbers; the more exposure a home is given, the more access allowed, the more buyers will come to view, the more buyers will make offers, the better the final price will be. When an agent lists a property for sale she and her broker have a fiduciary responsibility to obtain the highest possible price, with the best terms for their seller.